Wovina

Brief

To provide an online shopping system that would enable Wovina to extend their online range of schoolwear and personalised products.  It was essential that the system:

• Contributed to a strategic increase in overall sales
• Permitted a larger range of products available online
• Allowed for offers and discounts
• Would allow Wovina full control over the content

Wovina also required a level of web marketing and certain search engine optimisation practices to help raise the online profile of their new shop. 


Solution

A shopping solution using .net technologies allowed Wovina to have complete control over their shop including the introduction of new departments as and when required.

Following the launch in summer 2007, the shop was promoted through Google AdWords, which saw sales double. Wovina continue to have many orders coming through their website even during their previously quieter periods.

E-commerce system

• Allows wovina to add, amend delete as many departments, categories and products as required
• Allows for special offers and discounts to be controlled by Wovina
• Allows Wovina to monitor registrations and orders all in one system.

  Web Marketing

• Managed by Tell
• AdWords, combined with some elements of search engine optimisation to increase sales in areas not previously targeted by Wovina
• Tell monitored stats and altered the campaign keywords in order to allow for cost effective spending and hitting the target audience required.